Recruiting in Martech in NYC in 2023: Trends and Insights

March 9, 2023

Recruiting in the MarTech industry in New York City in 2023 is likely to be highly competitive, as the city is a hub for technology and marketing, and the MarTech industry is rapidly growing. Here are some factors that may impact recruiting in this field:


Increased demand for MarTech professionals

As businesses continue to shift their focus to digital marketing and online customer engagement, the demand for martech professionals is likely to continue to grow. This means that there may be more job openings in the industry, but also more competition for top talent.


Technological advancements

This industry is constantly evolving, with new technologies and tools emerging all the time. This means that recruiters will need to be familiar with the latest trends and advancements in order to attract and hire the best candidates.


Importance of data and analytics

Data and analytics are increasingly important in the MarTech industry, as businesses look to better understand their customers and improve their marketing strategies. This means that candidates with strong data analysis skills and experience with analytics tools may be in high demand.

Remote work

The COVID-19 pandemic has accelerated the trend towards remote work, and this is likely to continue in the MarTech industry. Recruiters may need to be flexible in terms of location and remote work arrangements in order to attract top talent.


Employer branding

In a competitive recruiting environment, employers need to differentiate themselves and create a strong employer brand in order to attract top candidates. This may involve highlighting company culture, benefits, and career development opportunities.