Overview

Three Pillars Recruiting partnered with Function Health beginning in 2024 during a period of extraordinary growth, brand visibility, and organizational scaling. Function Health has rapidly emerged as one of the most prominent consumer health platforms in the market, experiencing accelerated membership growth, expanding creator and brand partnerships, and increasing operational complexity. Over the course of the partnership, Three Pillars delivered 38 placements across people operations, legal, growth, brand, creative, partnerships, and executive support. These hires were made at pace, often in parallel, enabling Function Health to scale its organization without sacrificing brand integrity, creative quality, or operational discipline.

Foundational Team Build-Out During Hypergrowth (2024)

The early phase of the partnership focused on rapidly building the core infrastructure required to support hypergrowth. This included Executive Assistants supporting senior leadership, the appointment of a Vice President of People to scale hiring and culture, and the addition of Deputy and Associate General Counsel to support regulatory, partnership, and operational needs. In parallel, Three Pillars helped build Function Health’s creator and events engine, placing leadership across Creator Partnerships and Events to support expanding creator relationships, community engagement, and high-visibility brand activations.

Scaling Brand, Growth, Creative, and Partnerships (2025)

As Function Health’s membership base and public profile expanded rapidly, the partnership evolved to support increasingly specialized and senior hires across acquisition, lifecycle CRM, brand partnerships, social, and creative production. These placements included heads of acquisition and lifecycle marketing, senior brand partnerships leadership, and a broad creative bench spanning copywriting, design, studios, social, and content production. Three Pillars also supported the build-out of Function Health’s internal creative studio and brand strategy organization, enabling the company to produce high-quality, high-volume content in-house while maintaining a consistent, trusted voice in a highly regulated category.

Career-Defining Placements & Organizational Impact

Zeina Fierro — Vice President, People

As Vice President of People, Zeina Fierro played a central role in building the people infrastructure required to sustain hypergrowth. Her leadership supported rapid hiring velocity, organizational design, and culture-building at a time when Function Health was scaling teams across multiple disciplines simultaneously.

Joshua Guilbaud — Head of Acquisition

Joshua Guilbaud joined as Head of Acquisition to lead Function Health’s performance and growth marketing strategy during a period of accelerating member demand. His role was critical in scaling acquisition channels, optimizing funnel performance, and supporting sustainable growth as brand awareness surged.

Joseph Mains — Creative Director

As Creative Director, Joseph Mains helped shape Function Health’s visual identity and creative direction across brand, content, and member storytelling. His leadership contributed to building an internal creative organization capable of supporting the company’s rapidly expanding content and storytelling needs.

Results and Impact

In just over a year, Three Pillars Recruiting delivered 38 confirmed hires supporting Function Health through one of the fastest growth phases in its history. The partnership reflects an ability to operate at startup speed while delivering senior, high-impact talent across creative, growth, legal, people, and operations—helping Function Health scale into a category-defining consumer health brand.