Audigent is a leading data and identity platform in advertising technology, focused on privacy-first, first-party data solutions powering programmatic media. Over the past decade, the company has built a reputation for enabling advertisers to reach audiences through compliant, scalable, and high-performing data strategies in an increasingly privacy-conscious ecosystem.

Three Pillars Recruiting partnered with Audigent over an extended period of growth, supporting the company’s evolution from an emerging ad tech player into a scaled, enterprise-ready platform. Across this partnership, Three Pillars delivered 39 placements spanning executive leadership, sales, product, engineering, data, programmatic strategy, and operations. These hires were key in helping Audigent build a fully integrated, high-performing organization aligned with its long-term vision.

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Building the Commercial Leadership Foundation (2017-2019)

The initial phase of the partnership focused on establishing Audigent’s commercial infrastructure. Three Pillars placed senior leadership across EVP, VP, and Director-level sales roles, including enterprise sales and agency-facing positions. These hires were instrumental in defining go-to-market strategy, expanding revenue channels, and building repeatable sales processes that supported early-stage growth.

By building a strong commercial foundation, Audigent was able to accelerate adoption across agencies and brands while positioning itself as a credible player in the competitive programmatic ecosystem.

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Expanding Platform, Data, and Engineering Capabilities (2020-2022)

As Audigent deepened its investment in identity, data infrastructure, and product innovation, Three Pillars expanded its support into technical and product leadership hiring. This included Vice President of Engineering roles, Chief Engineers across core identity and data platforms, and specialized technical talent supporting scalability and performance.

These hires played a critical role in strengthening the company’s underlying technology stack, enabling it to deliver more sophisticated data solutions while maintaining performance and compliance at scale.

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Scaling Revenue, Partnerships, and Market Position (2022-2025)

As the company matured, the partnership evolved to support leadership across revenue operations, marketing, and strategic partnerships. Three Pillars placed Audigent’s Chief Revenue Officer, Chief Marketing Officer, and senior business development leadership, alongside continued hiring across sales, programmatic, and operational roles.

These placements enabled Audigent to unify its commercial strategy, strengthen its market narrative, and expand enterprise relationships across agencies, publishers, and data partners prior to being acquired by Experian

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Career-Defining Placements and Leadership Impact

Gina Cavallo - Chief Revenue Officer

As Chief Revenue Officer, Gina Cavallo aligned sales strategy, operations, and execution to drive predictable revenue growth and enterprise expansion. Her leadership helped formalize revenue processes and scale commercial performance across a rapidly growing organization.

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Dave Rosner - Chief Marketing Officer

As Chief Marketing Officer, Dave Rosner shaped Audigent’s brand narrative and market positioning. His leadership strengthened the company’s visibility and differentiation within a crowded ad tech landscape, supporting both demand generation and strategic positioning.

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Marlon Hill - EVP, Business Development

As EVP of Business Development, Marlon Hill led strategic partnerships and long-term growth initiatives. His work expanded Audigent’s footprint across key ecosystem players, including agencies, publishers, and data partners.

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Results and Impact

Over the course of a ten-year partnership, Three Pillars Recruiting delivered 39 hires across Audigent’s commercial, technical, and operational teams. These placements collectively supported the company’s transition from early-stage growth into a mature, enterprise-ready platform.

The engagement demonstrates Three Pillars’ ability to operate as a long-term strategic partner with proven results building leadership teams, scaling specialized talent, and supporting platform evolution across every layer of a modern advertising technology business.

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