Perion is a global advertising technology company operating across search, social, display, and connected TV. Through platforms such as Undertone and its broader data-driven media capabilities, Perion enables brands to deliver high-impact creative experiences and performance-driven campaigns across premium digital environments. Three Pillars Recruiting partnered with Perion to support a focused set of executive leadership searches during a period of continued platform investment and global expansion. The engagement centered on identifying leaders capable of influencing product innovation, strengthening brand positioning, and scaling revenue across Perion’s global ecosystem.

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Advancing Platform and Product Strategy

As Perion continued expanding the capabilities of its Undertone platform, the company required product leadership capable of balancing innovation with commercial execution. Three Pillars delivered senior product leadership responsible for aligning product development with advertiser needs, advancing creative formats, and strengthening coordination between product, engineering, and revenue teams. This role played a central role in enabling Perion to differentiate its platform through measurable performance outcomes and scalable technology.

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Strengthening Global Marketing and Commercial Leadership

In parallel, Perion prioritized strengthening its global marketing narrative and revenue leadership. Three Pillars placed executive leadership across marketing and revenue functions to align brand positioning with enterprise sales strategy. These hires ensured that Perion’s market presence, messaging, and commercial execution evolved in tandem with its expanding platform capabilities.

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Career-Defining Placements and Leadership Impact

Kenny Lau - Chief Product Officer, Undertone

As Chief Product Officer for Undertone, Kenny Lau leads product strategy across one of Perion’s flagship platforms, driving the development of high-impact creative formats and performance-driven advertising solutions. He ensures close alignment between product, engineering, and commercial teams, helping translate market needs into scalable platform capabilities. His leadership supports Perion’s ability to deliver differentiated, measurable outcomes for advertisers while advancing the overall competitiveness of the Undertone platform.

Erin McCallion - Chief Marketing Officer

As Chief Marketing Officer, Erin McCallion oversees Perion’s global marketing strategy, including brand positioning, communications, and demand generation. She plays a key role in shaping how Perion’s platform, data capabilities, and performance outcomes are communicated to the market. By aligning marketing with revenue objectives, Erin helps strengthen Perion’s go-to-market execution and supports its ability to compete effectively across the global advertising ecosystem.

Stephen Yap - Global Chief Revenue Officer

As Global Chief Revenue Officer, Stephen Yap leads Perion’s global revenue strategy, overseeing sales execution and enterprise partnerships across key markets. He is responsible for building a scalable commercial organization aligned with the company’s platform growth objectives. His leadership drives expansion across agencies and brands while ensuring strong coordination between revenue, product, and marketing teams to support sustained global growth.

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‍Results and Impact

Through this engagement, Three Pillars Recruiting delivered three highly targeted executive hires that strengthened Perion’s leadership across product, marketing, and revenue. Each placement addressed a critical strategic function, supporting the company’s ability to innovate at the platform level, articulate its value in a competitive market, and drive sustained global growth.

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